Whit’s is located in Atlantic Beach in the pedestrian-friendly Beaches Town Center area. Whit’s is a premium ice cream franchise out of Ohio, with 20 out of their 22 franchises located in Ohio. At Whit’s they make fresh frozen custard in-house, all day every day. I walked into Whit’s thinking there’d be quite a few flavors to choose from. When we got there we found out there are just 3 flavors to choose from: vanilla, chocolate, and a flavor of the week. In addition there are 32+ sauces/toppings/candies that the folks at Whit’s use to create any flavor your heart desires. If you prefer a little guidance on your flavor masterpiece, Whit’s offers that, too. Some of their specialties are Beach Madness (Reese’s Cup, Chocolate Syrup, Peanut Butter), Hawaiian Lu’au (Pineapple, Coconut, Half a Banana, Macadamias), Sea Turtle (Hot Fudge, Hot Caramel and Pecans), and Shark Bite (Raspberry, Hot Fudge, Macadamias). While these options are nice they’re much more like a Dairy Queen Blizzard than an actual flavor. I found that slightly disappointing. What Whit’s lacks in premade flavors it more than makes up for with the creamy richness of their custard. It is a huge step up from ice cream offering you richer, thicker more fulfilling experience. You can also get shakes, malts, banana splits, brownie sundaes, root beer float, and dreamsicles. So basically you can’t possibly leave disappointed. Regardless of the flavor you construct or the form of custard you choose, you will receive some of the smoothest, creamiest ice cream you have ever had the pleasure of eating. Next time you’re out in Neptune Beach it might be worth a quick stop in after dinner for a treat.